Marketing teams have a lot of data to sift through on a regular basis. Between SEO, PPC, social media, and email marketing efforts, among others. Of course, it isn’t easy to keep track of everything that’s going on. And that’s why marketing reporting is so important. Marketing reporting helps you track your progress, identify areas of improvement, and make better decisions for your campaigns moving forward. But not when you do it manually. 

Manual reporting can lead to all sorts of confusion and inaccuracy, not to mention human error that can send your company in a completely wrong direction. That’s why marketing reporting automation is vital for business, as one simple mistake can ruin the entire campaign. Fortunately, platforms like Funnel, for example, can automate large parts of the reporting process for you. Using such smart solutions makes marketing reporting as seamless and organized as possible. That being said, here are a few innovative ways to automate marketing reporting. 

Best Practices for Automating Marketing Reporting

There are a few best practices to follow when automating marketing reporting. First, make sure that you have a clear understanding of your goals and objectives. What do you want to achieve with your reports? What kind of information do you need to include? 

Once you know the answers to these questions, you can start setting up your automation system. Moreover, ensure you’re tracking the right KPIs and metrics while avoiding vanity ones, as they offer little to no value to you. 

Furthermore, choose the right software for the job. There are many different options, so take some time to research and find the one that best suits your needs. Once you have the software in place, set up your report templates. Make sure they are clear and concise and include all the information you need. 

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Finally, schedule your reports to run automatically on a regular basis. This will ensure that you always have up-to-date information on hand and don’t waste time manually generating reports.

How can automation help improve marketing reporting accuracy?

Automation can help improve marketing reporting accuracy by reducing the amount of manual data entry and providing more accurate data. For example, if you use a CRM system to track customer data, you can automate importing that data into your marketing reports. This will reduce the chances of errors and provide more accurate data for your reports. 

In addition, automation can help improve the accuracy of your marketing reports by providing more detailed data. For instance, if you are tracking website traffic, you can use automation to track which pages are being visited, how long visitors are staying on each page, and what actions they are taking. This information can be extremely helpful in understanding which marketing campaigns are working and which ones need to be improved.

What data points should be included in marketing reports?

The data points that should be included in marketing reports will vary depending on the specific goals and objectives of the marketing campaign. However, some common data points in marketing reports include sales, conversions, traffic, impressions and sentiment, brand mentions, etc. Again, it all depends on the marketing campaign you’re running and the objectives you’ve set up for that campaign.

Overall, marketing automation can save you time by automating tasks and giving you more data to work with, which is crucial for ensuring the success of your marketing efforts.